OBT

OBT needed a video that they could use to attract new students to their program. We needed to present the students and the organization in a way that accurately promoted the positive, supportive, and education oriented environment that OBT provides.

While we wanted to indicate to prospective students that they could absolutely succeed at OBT, we also recognized that the most likely demographic to respond to a video would be student’s support systems; such as teachers, family, or friends.